Everything begins with a touch. A friendship, a relationship, an agreement, a truce and even a marketing plan. This company foresees the arrival of the cuffing season and started an app based on “touch”. It is called the Cuddlr, an app that can be used to look for cuddling partners and many has related Cuddlr to Tinder, just a friendlier version with a more angelic intention.
When the app was introduced, many rolled their eyes or even sneered at it but it is these emotions that pique the curiosity and trigger people to try it. And once they try it they might like it. Cuddlr’s marketing strategy is centered on the Maslow’s hierarchy of needs- love and belonging. The founder of the company realized that people tend to stay indoor more often due to the cold weather and this is the time they are vulnerable to loneliness. Also, they target on single urbanites who yearns for a company to cuddle with but don’t intent to cross a line.
So this is how it works:
- Download Cuddlr
- Create your profile and send request to a cuddle partner.
- Set up a meeting.
- And it’s cuddle time!
- Don’t forget to rate your cuddle partner!
Cuddlr, the social app for cuddling is not doing a great job in advertising and marketing and they definitely failed at making it big. There are only a promo video and review articles available. Although it is interesting and ridiculous at the same time, it provokes curiosity and so much creativity could’ve been deployed in the marketing and advertising plans. Instead, they fell short and people are now making fun of them all over the Internet. However, I do not understand why Tinder, a hookup app, is more widely accepted by the society and not this harmless cuddle app?
I honestly think that the world is not so innocent and I think that Cuddlr is a devil in disguise and the devil is just wearing a mask of an angel. The first thing that came to my mind was that it is highly possible that cuddling can lead to a more inappropriate action and Cuddlr can turn into Tinder. Not only that, the very fundamental of cuddling with strangers infringes on personal safety, which is one of the Maslow’s hierarchy of needs. This contradiction might be the reason the app is not doing so well.
So what do you think? Try your fate with Cuddlr?
References
DeAmicis, C. (2014, September 29). I snuggled with a stranger using new app Cuddlr, and my fellow cuddlee had a gun. Retrieved October 16, 2014.
Fuller, G. (2014, September 23). Cuffing Season: There’s Now An App That Allows You To Find Strangers To Cuddle With. Retrieved October 16, 2014.
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