I feel that an advertisement that needs to change is the snickers commercials. The commercials I’m talking about are the ones where until you eat a snicker’s you look like a diva, or look like an old man. I don’t think it works for them because they are trying to make it funny, when it isn’t. I feel like there trying to go off of other similar advertisements rather than making up their own ideas. For example, this is one that I don’t think is very funny. -> http://www.youtube.com/watch?v=vW6ZXHWvaGc


Snickers can easily fix this problem. They have had funny commercials in the past. I feel as though there taking different routes to keep up with competitors. In the past around halloween they have had one where they incooperate kids. http://www.huffingtonpost.com/2010/10/05/snickers-halloween-old-lady-commercial_n_751237.html for example is one that I think is appealing and adds humor to the fact it is almost Halloween time. I think a new and better route would be to add more stupid humor into commercials.


There are many ways in which they can do this. They can have surveys of what kind of commercials people like. Also, they could have some of their top commercials to vote on and then change them a bit based off what people liked about them. Also, they could have random groups come together and break the commercials down to see opinions. They need to make there commercials based off of what peoples interests are already. They need to incorporate humor also.


According to http://wiki.answers.com/Q/What_makes_a_good_commercial when targeting an audience they should focus on all age groups really. Any age a person can eat a Snickers, the real problem is how to get someone to want to eat one. That’s why it’s crucial to include things that everyone finds comical.


All in all, not all snickers commercials are terrible. But, the one showed above from earlier doesn’t appeal to me and even others for that matter. I usually either change the commercial or mute it because of the lack of creativity and how it is like other commercials.